Top 5 Beauty Retail Android Apps in South Africa: Q1 2022 Performance

The first quarter of 2022 has shown varied performances for the top 5 beauty retail apps on Android in South Africa. Here is a detailed look at the trends for each app based on data from Sensor Tower.

Maskscara saw a gradual increase in weekly downloads, starting from 61 in the last week of December 2021 and peaking at 168 by the end of March 2022. This steady growth indicates a rising interest in the app over the quarter.

Think Dirty had fluctuating download numbers, beginning with 11 in the last week of December 2021 and reaching up to 68 in the first week of January. The app experienced a dip mid-quarter but recovered by the end of March with 44 downloads. Weekly active users ranged from 557 to 758, showing a consistent user base through the quarter.

Shop for Avon Cosmetics exhibited a gradual increase in downloads, starting with 4 in mid-January and reaching 44 by the end of March. This indicates a growing user interest as the quarter progressed.

Avon By Beauty For You Online showed modest download numbers, starting with 1 in early January and peaking at 18 in the first week of February. The app maintained a steady download rate throughout the quarter, ending March with 14 downloads.

Finally, FOREO For You experienced low but consistent download numbers, starting from 10 in the last week of December 2021 and ending with 12 in the last week of March 2022. Weekly active users showed some fluctuation, ranging from 0 to 39.

These insights provide a snapshot of the performance trends of the top beauty retail apps in South Africa on the Android platform for Q1 2022. For more detailed analytics and insights, visit Sensor Tower.